We specialize in Ethnography, a qualitative, observational research methodology. Within the technology industry this is more commonly referred to as Usability research. In other words, usability research helps to validate design & development decisions by watching how your customers use your product or app with a real-world scenario.
Once your end-users are recruited to be participants, during a usability research study they are asked to perform a series of scenario-based tasks. The tasks are commonly focused around real-world use cases. Key stakeholders of an application/system are encouraged to observe the actual end-users interacting with the application/system (or even a prototype or developmental iteration).
Data collected for analysis may include:
Planning to build a new product or app? Looking for which capabilities you should add to an existing product or app? Want to know how people actually use your product or app in their actual workplace? Research methods conducted with your customer base can help to uncover new insights... such as, what keeps them up at night?
Contact us to discuss tailoring a research study for your team's needs.
The effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments.
Source: "Usability - ISO 9241 definition." W3C. https://www.w3.org/2002/Talks/0104-usabilityprocess/slide3-0.html