Research

Usability Research Studies & Methodologies

We specialize in Ethnography, a qualitative, observational research methodology. Within the technology industry this is more commonly referred to as Usability research. In other words, usability research helps to validate design & development decisions by watching how your customers use your product or app with a real-world scenario.

Once your end-users are recruited to be participants, during a usability research study they are asked to perform a series of scenario-based tasks. The tasks are commonly focused around real-world use cases. Key stakeholders of an application/system are encouraged to observe the actual end-users interacting with the application/system (or even a prototype or developmental iteration).

Data collected for analysis may include:

  • subjective-anecdotal feedback
  • success rates
  • task times
  • error rates
  • subjective-satisfaction ratings

See our research packages, or contact us to discuss tailoring a research study for your team's needs.

Examples of User Research reports

User Research

Planning to build a new product or app? Looking for which capabilities you should add to an existing product or app? Want to know how people actually use your product or app in their actual workplace? Research methods conducted with your customer base can help to uncover new insights... such as, what keeps them up at night?

  • Observational, Usability Research Studies
  • Field Research
  • User Interviews
  • Contextual Inquiries
  • Persona / Target-Audience Identification

Contact us to discuss tailoring a research study for your team's needs.

Terminology

Usability

The effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments.

  • Effectiveness: the accuracy and completeness with which specified users can achieve specified goals in particular environments.
  • Efficiency: the resources expended in relation to the accuracy and completeness of goals achieved.
  • Satisfaction: the comfort and acceptability of the work system to its users and other people affected by its use.

Source: "Usability - ISO 9241 definition." W3C. https://www.w3.org/2002/Talks/0104-usabilityprocess/slide3-0.html

Research Packages

Research

Usability Research Study (Remote)

Packaged offering of remotely moderated usability research studies. You provide the participants and we'll help you validate your product/app design through industry-proven research methodology.

  • Planning & Preparation
    • Initial Consultation Discussion (1 hour meeting)
    • Draft of Study Scenarios (includes up to 1 revision, after 1st draft prepared)
    • Walkthrough of Scenarios (1.5 hour meeting)
    • Schedule Participant Sessions
  • Conduct Study Sessions
    • Each participant session to be up to 45 minutes (using either Skype or Google Hangouts)
  • Debrief & Analysis
    • Debrief Meeting (1 hour meeting)
    • Report [outline listed below]:
      a) Executive Summary
      b) Data about the Participants
      c) Research Findings Summary
      d) Usability Issues List with Severity Rankings

This package does not include Participant Recruiting. Study sessions with participants to be conducted remotely. Processed video recordings and transcripts not included. Participant compensation not included, but highly recommended. Scheduled on a first-come, first-serve availability.

Three (3) Participants

$1,786

per study
Five (5) Participants

$2,857

per study

Request & Purchase Inquire

Research

Usability Research Study (Onsite)

Packaged offering of onsite, moderated usability research studies. You provide the participants and we'll help you validate your product/app design through industry-proven research methodology.

  • Planning & Preparation
    • Initial Consultation Discussion (1 hour meeting)
    • Draft of Study Scenarios (includes up to 1 revision, after 1st draft prepared)
    • Walkthrough of Scenarios (1.5 hour meeting)
    • Schedule Participant Sessions
  • Conduct Study Sessions
    • Each participant session to be up to 45 minutes (location to be determined during Planning & Preparation)
  • Debrief & Analysis
    • Debrief Meeting (1 hour meeting)
    • Report [outline listed below]:
      a) Executive Summary
      b) Data about the Participants
      c) Research Findings Summary
      d) Usability Issues List with Severity Rankings

This package does not include Participant Recruiting. Study sessions with participants to be conducted at an onsite location, expenditures for room location as well as travel to be additionally quoted and billed. Processed video recordings and transcripts not included. Participant compensation not included, but highly recommended. Scheduled on a first-come, first-serve availability.

Three (3) Participants

$2,500

per study*
Five (5) Participants

$4,047

per study*
*plus expenditures for room location as well as travel & lodging for study moderator, if needed.

Request & Purchase Inquire

Research

UX Design Audit

(aka Heuristic Evaluation / Expert Review)
  • Planning & Preparation
    • Initial Consultation Discussion (1 hour meeting)
    • Approval of Heuristics/Criteria (includes up to 1 revision, after 1st draft prepared)
  • Conduct Study Sessions
    • Heuristic Evaluation / Expert Review using agreed upon Heuristics/Criteria
  • Debrief & Analysis
    • Debrief Meeting (1 hour meeting)
    • Report [outline listed below]:
      a) Executive Summary
      b) Approved Heuristics/Criteria
      c) Evaluation descriptions with Usability Severity Rankings

Scheduled on a first-come, first-serve availability.

$894

per evaluation

Request & Purchase Inquire

Research

Usability Research - Participant Recruiting

We'll help recruit participants for a usability study.

  • Planning & Preparation
    • Initial Consultation Discussion (1 hour meeting)
    • Review and agree upon a target audience / demographic for participants
  • Recruit for Participants
    • Provide you with a list of participants, mini-profiles, and contact information.

Participant compensation not included, but highly recommended. Scheduled on a first-come, first-serve availability. Not responsible for participant availability.

Three (3) Participants

$1,072

Five (5) Participants

$1,786

Request & Purchase Inquire

Hourly Consulting

In addition to packaged services offered, our experts are available for hourly time and materials consulting, performed either on-site and/or remote/virtual.

Inquire

Rates are in US Dollars.

UXSubscription

6 Agile, Scalable Subscription Plans

One (1) 30-minute consultation per month on user experience design matters.

Starting at $67.00 per month, for 12 months.

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